MINAX is a multigaming channel run by a friend of mine that opts for a relaxed and active approach to gaming, while covering various classics and lastest hits from the video game world.
Services
Branding
Social Content
Video Editing
Motion Graphics
Stream Design
Cover Art Design
Creative Direction
Timeline
2018 - 2022
Goals
Deliver a real identity with greater consistency and impact
Create a suitable identity for all types of content
Create the artist's branding in line with existing one
Reflect the artist's musical style in a visual way
Tools
Figma
Ilustrator
Photoshop
Premiere Pro
After Effects
The brandname is a mix of the youtuber’s original name “AXEL” and the iconic game “MINECRAFT”. The emblem embodies this portemanteau name by blending every letters togheter.
Livestream Overlay & Theme
Later after that, MINAX also started a music career by mixing urban & melancholic style. His Hip-Hop, Rap and R'n'B songs corresponds to trends of French rap sphere while bringing personal emotions through its lyrics.
